Why Cash Flow Beats Profit
We once landed a dream client, celebrated the signed contract, and nearly missed payroll waiting for receivables. That week taught us to respect timing, not headlines, and to forecast cash, not just revenue.
Why Cash Flow Beats Profit
You can be profitable and still run out of money because of delayed collections, inventory buildup, or early payments. Focus on your cash conversion cycle to shorten the distance from sale to bank balance.